Suntory has launched a new campaign in Japan in collaboration with Nintendo‘s Super Mario franchise. The campaign includes two sweepstakes that offer exclusive Mario-themed items as rewards. Prizes range from bottle charms featuring Mario’s mustache to Mystery Box-like wheeled coolers. The first sweepstake involves the social media platform X, popular in Japan, where participants must have a non-protected X account and post a tweet with a specific hashtag that translates to “I want to become Mario” by May 13, 2024, to win Mario’s hat and a bottle charm modeled after Mario’s mustache.