The Prevent Cancer Foundation has launched a billboard targeting gamers, particularly those who grew up playing the Game Boy, encouraging them to consider cancer screenings.

Featuring the green screen of the Game Boy Pocket, the billboard states, “If you’ve played this screen, it may be time to screen for cancer.” While some have humorously misinterpreted it as suggesting that the Game Boy causes cancer, the true message is to raise awareness about the increased cancer risk as this demographic ages. The campaign emphasizes the importance of regular screenings for early detection, which can significantly improve survival rates.

this billboard is giving me an existential crisis pic.twitter.com/2W8RiMRJWe

— eStarland (@eStarland) July 31, 2024