The Nintendo Museum, located in Uji City near Kyoto, Japan, opened on October 2, 2024, and showcases the history of Nintendo from its origins as a playing card company to a leading gaming corporation. The museum features interactive exhibits and a retail shop where visitors can purchase a variety of merchandise, including items themed around the Virtual Boy, despite it being one of Nintendo’s notable commercial failures. The Virtual Boy has developed a cult following, prompting the museum to highlight it with special merchandise like shirts and other collectibles exclusive to the gift shop.