Baskin Robbins in Japan will launch a Super Mario ice cream campaign on June 28, 2024. The campaign will feature a special flavor called Super Star, combining grape and muscat with star-shaped candy in a milk ice cream base.
Along with the campaign flavor, customers can purchase various Mario-themed containers and boxes. The offerings include cups with Mario designs, a sundae resembling a Warp Pipe, and a ? Box takeout container that can hold up to eight different ice cream flavors. In addition to ice cream, Baskin Robbins will offer a drink inspired by the Wonder Flower, consisting of ramune with Pop Rocks and shaved ice flavored with grape and soda syrup. Customers can enhance the drink by adding a ball of ice cream. Furthermore, ice cream cakes featuring Super Mario characters or Luigi’s Mansion 2 HD are available, allowing customers to choose six flavors and decorate the cake themselves. The Super Mario ice cream campaign will provide a delightful and nostalgic experience for fans of the popular video game series.