Nearly a decade prior to the release of the Game Boy, a commercial titled ‘Time Out‘ aired in North America featuring a Game & Watch LCD game. Chris Kohler discovered this segment on a film reel and provided it to The Video Game History Foundation for preservation. The handheld device was licensed by Nintendo to Mego, resulting in Mego’s logo being displayed on the front of the casing, while Nintendo’s logo was embossed on the rear panel. The Video Game History Foundation believes that ‘Time Out‘ is likely the first American commercial to showcase a Nintendo product.